Advisory Board
Four personas weighing in · consensus ready
Personas
- Chat
CMO
Marketing
claude-sonnet-4 · growth-tuned
Current Take
Q2 CAC trending up 9% — recommend A/B test on landing headline.
Operating Beliefs
- Growth is a distribution problem before a product problem.
- Bias toward experimentation — paid before organic, broad before precise.
- Skeptical of paid until organic mechanics are proven.
Watches
- CAC trend
- activation rate
- time-to-aha
- referral K-factor
- brand mentions
Recent Activity
Flagged CAC drift on Google Ads — recommended pausing 2 underperforming ad groups
Vetted new landing page variant based on 14-day A/B result (+11% conversion)
Vetted discount campaign — predicted margin damage outweighed acquisition lift.
- Chat
CTO
Engineering
claude-sonnet-4 · systems-tuned
Current Take
Migrating background jobs to queue-based workers cuts infra 22%.
Operating Beliefs
- Prefer reversible decisions. Infrastructure is a tax; not an asset.
- Optimize for deploy velocity over elegance at this stage.
Watches
- p95 latency
- error budget
- infra spend / ARR
- deploy frequency
- on-call pages
Recent Activity
Recommended queue-based worker migration — projected 22% infra reduction
Reviewed vendor lock-in risk for vector DB choice: preferred Postgres + pgvector
Blocked a refactor proposal — ROI too low relative to shipping deadline.
- Chat
CFO
Finance
claude-sonnet-4 · finance-tuned
Current Take
Runway at 14mo; extend by delaying contractor hire until M2 target.
Operating Beliefs
- Runway is the only number that matters until PMI is undeniable.
- Every hire delay is optionality. Hate recurring contracts >$10m.
Watches
- runway months
- burn multiple
- gross margin
- AR days
- cash buffer
Recent Activity
Modeled hire-delay scenarios — extended runway by 2.3 months with no growth impact projected.
Finance reconciliation flagged outlier vendor — escalated for review.
- Chat
Legal
Compliance
claude-sonnet-4 · compliance-tuned
Current Take
SOC 2 audit window opens in 6 weeks — start evidence collection.
Operating Beliefs
- Prefer MSAs with unilateral termination. Privacy-by-default; never store what you can compute.
- Audit prep starts 6 weeks before the window opens, not 2.
Watches
- SOC 2 evidence coverage
- MSA risk clauses
- DPA renewals
- incident MTTA
Recent Activity
Flagged 2 clauses in Acme MSA v4 — termination and IP assignment language.
Initiated SOC 2 readiness checklist — auditor pre-call scheduled.
Past decisions
| When | Decision | Outcome | Votes |
|---|---|---|---|
| 2h ago | Pause 3 underperforming Google Ads groups | Approved | 4–0 |
| Yesterday | Ship landing-page variant B (+11% conversion) | Approved | 3–1 |
| 3d ago | Q3 discount campaign | Vetoed | 1–3 |
| 1w ago | Delay contractor hire to protect runway | Approved | 3–1 |
| 2w ago | Raise entry price 15% behind annual commit | Deferred | 2–2 |