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Strategy · Business Health
Business Health
MRR · runway · CAC · 12-month window
Active metricMRR$42K+12%
Monthly Recurring Revenue
May18
Jun21
Jul25
Aug28
Sep31
Oct34
Nov38
Dec42
Jan44
Feb47
Mar50
Apr53
Actual MRRProjected MRR
Drivers of MRR
- +$4.1K
New logos
12 deals
- +$2.4K
Expansion
8 accounts upgraded
- −$900
Contraction
3 downgrades
- −$1.2K
Churned
4 logos lost
Cohort retention
| Cohort | M0 | M1 | M2 | M3 | M4 |
|---|---|---|---|---|---|
| JAN | 100% | 92% | 88% | 85% | 82% |
| FEB | 100% | 94% | 89% | 86% | — |
| MAR | 100% | 93% | 90% | — | — |
| APR | 100% | 95% | — | — | — |
CFO narrative
MRR continues its 6-month upward trend, driven primarily by new-logo acquisition (+$4.1K) and account expansion (+$2.4K). Churn pressure remains within the 4–5% band we model as healthy at this stage, though the January cohort’s M3 retention dropped to 85% — worth a closer look at onboarding for that cohort’s segment mix. Runway projects to 14 months on current burn; delaying the contractor hire by one quarter extends to 16. Recommend revisiting the hiring sequencing at next month’s review.